Portfolio


SEO Coordinator – Brainjolt (May 2018- Present)

• Conduct a weekly SEO audit of trending and affiliate articles – Over 120 per week
• Provide weekly feedback to writers on headlines, keywords, metadata, alt text, URL structure, etc.
• Create SEO guidelines, demo videos, tips, and provide training to writers on the latest SEO techniques
• SEO analysis – keywords, trends, and performance
• Implement strategies – link building, backlink, web 2.0, etc.
• Monitor the overall performance of organic search

Highlights
• 22 Words – Month over month increase of 36% in April 2020 – 1 million sessions
• MagiQuiz – Month over month increase of 66% in April 2020 – 2.3 million sessions

Product
• Create landing, author, and category page wireframes on Adobe XD for proposed improvements to the sites
• Provide SEO feedback during development of new site features
• Stay up to date on search industry updates, especially changes to the Google algorithm

Tools
• Google Analytics, Google Search Console, Ahrefs, MOZ, SEMrush, YOAST premium, Google Trends, WordPress

Brand Projects
• Managed and created Snapchat Discover editions for 22 Words
(Achievements in 1 Month)
• 100k subscribers in
• 12.2m total unique viewers
• 694k unique views
• 87.3k daily core users
• 33 seconds avg time viewed,
• 12.7m minutes total time viewed

• Built AR filters for MagiQuiz Instagram account using Spark AR
• Celeb Baby – 20.2K impressions, 25.6K opens, 12.6K captures,
• Zodiac Sign – 16.4K impressions, 61.4K opens, 33.2K captures,
• 2020 Love – 8K impressions, 18.8K opens, 9.7k captures

Tools
• Adobe Photoshop, After Effects, InDesign, Media Encoder, Adobe Illustrator, Adobe XD, Postcron, Buffer, Facebook publisher, ASANA, crowdtangle, Yoast premium, Snapchat publishers

Editorial Fellow – BuzzFeed (2017)

Portfolio

• Created list-based posts and quizzes
• Designed graphics for article and social media thumbnails using Adobe InDesign
• Researched social trends and kept track of analytics

Highlights
• Reached 5.5 M views with a social lift of 1.5x in one month
• Had #1 post on the site (If You Score 100% On This 2015 Quiz You’ve Got An Excellent Memory)

American Campus Magazine (2016 – 2017)

• Interviewed and wrote articles about international college students studying in the US

Social Media Manager – Tier One Tutors (2014 – 2016)

(Facebook) (Twitter) (Google+) (Blog)

• Maintained the company’s social media presence on Facebook, Twitter and Google+
• SEO and PPC experience
•. Local SEO – Optimized all articles for the blog, used YOAST, conducted keyword research
• In charge of online community management, marketing, social media development, and outreach
• Managed the editorial calendar and a team of over 50 guest bloggers
• Proofread and copyedited articles
• Composed and sent out bi-weekly e-mail newsletters to over 10,000 subscribers through MailChimp
• Created graphic design images for social media, giveaways, and newsletters using Canva
• Compiled information to be input into the close.io CRM Database
• Filled in when needed around the office, assisting with general administrative tasks and class coordination

Highlights
• Increased Mailchimp newsletter subscribers from 4k to 10K
• Grew Facebook likes from 5 to 2366
• Interviewed and trained office employees

Tools
• Google Analytics, YOAST, WordPress, Buffer, TweetDeck, Hootsuite, close.io, Facebook Analytics

Pure Value Marketing (2015 – June 2015)
Company created by Tier One Tutors 

(Facebook) (Twitter) (Google+)

Her Campus UC Riverside (2011 – 2014)

(Facebook) (Twitter) (YouTube) (Pinterest) (Tumblr) (Instagram) (UCR Guide)

• Oversaw 40+ staff members and production of the daily digital magazine
• Worked on marketing campaigns and events with companies such as NBC Universal, Chipotle, Teen Vogue, Veet, and KissFm, among many others
• Produced content for the site, proofread, copyedited, and scheduled articles daily
• Gained strong knowledge of HTML, SEO, and the WordPress blogging platform
• Produced weekly newsletters through MailChimp
• Held bi-weekly meetings and workshops
• Created and managed the Chapter’s Facebook, Twitter, Tumblr, Instagram, Pinterest and YouTube accounts
• Tracked and analyzed Google analytics weekly to develop and implement strategies to increase traffic

Highlights
• Total number of Facebook fans was 7% of the female UCR undergraduate population
• Number of organic weekly visitors was 30% of the female UCR undergraduate population
• Served as NBC Universal Liaison to bring an advance screening of Pitch Perfect to the Regency University Village theater
– Filled 70% of a 500 seat theater


Graphic Design & Photography


22 Words Snapchat


Snapchat & IG Ads

   


YouTube Video


Pinterest Templates